Home Seller’s Guide

UNDERSTANDING THE REAL ESTATE MARKET

According to the National Association of Realtors, if our house is priced correctly, we should get one offer every 7 showings. In a normal market, we should get 1-2 showing a week.

1. If our house is not being shown, it means our price is too high for the neighborhood.
RECOMMENDATION: A significant price adjustment.

2.  If our house is being shown, but we are not getting any offers, it means the buyers are finding nicer homes for their money.
RECOMMENDATION: A moderate price adjustment.

3. If our house is in the running, but the Buyers buy something else, or if the Buyers view the house a second time, but buy something else, it means we were close.
RECOMMENDATION: A minor price adjustment.

 

Tips & Information for Selling a House

Obviously the property is the main star of the show but if we can sub-consciously appeal to the buyer’s 5 senses we stand a better chance of selling your home for the MAX price quick, fast, and in a HURRY!

1. Sight –  Daytime open all curtains so sunlight enters property and if it is evening or night turn on all lights to better illuminate the property and try and have the rooms free from clutter

2. Sound – Have some light relaxing music playing in the background if possible. My personal favorite is some JAZZ!

3. Touch – Have the home as clean as possible & allow the buyers to roam freely through the house un-interrupted.

4. Smell – Have some form of Air Freshener ex. incense, candle, febreze, plugins etc…

5. Taste – Have some chocolate or candy at front door and offer them a piece when they enter the property.

RELAX
There is nothing more to do. Pick a magazine while you are waiting. Try to be understanding; the agent may have several home showings scheduled and he or she may be a bit early or late. It is very difficult to be perfectly precise.

THE DOG
Keep Fido away. Pet lovers will be distracted by your fun pet. For those who do not have pets it may be bothersome.

CHILDREN SHOULD BE SEEN NOT HEARD
This is a new experience for the kids. Naturally, they are excited, but they will disturb the professional flow of the showing. Ask them to remain away from the agent and buyers, to go outside or watch TV.

WHEN THE DOOR BELL RINGS
Answer the door as you would for any welcomed guest. The agent will take care of introductions. If there is a situation that needs mentioning, perhaps a sick child in the second bedroom, do so now. You may invite the agent to begin showing the home and then you may excuse yourself.

LOW PROFILE
Discretely remain away from the buyers. As helpful as you wish to be, your presence will be intimidating. They need to be able to discuss the home freely with one another. The agent needs to learn from the buyers how they are responding to your home. Your presence can limit that free communication.

WHAT YOU SHOULD DO
Read a book, watch TV, take a walk or continue with a chore. Pick a room and settle down. When they stop to preview that room you may leave, but it is not necessary. After all, they don’t want to feel that they are chasing you around the house. If there is a room you should try not to be in it would be the kitchen. Buyers generally spend more time in the kitchen as they evaluate appliances, counter space, cabinets, etc…

CONVERSING WITH THE BUYERS
If you are asked any questions about the neighborhood, schools, etc., answer pleasantly. However, avoid becoming engaged in a conversation. Questions regarding terms of sale should be referred to the agent. If the agent is a cooperative broker and does not have the answers, advise him or her that I, your agent, will contact them.

INCLUSIONS
The listing sheet should clearly identify items that are included and excluded for the offered property. Don’t initiate conversations about other personal property that you may be interested in negotiating. It is rarely a deal clincher, may be distracting, and there will be time to discuss this when the offer is presented.

LET THE “PRO” WORK
As much as you love your home, don’t be tempted into doing the agent’s job. The agent has been working with the buyers and knows what is important to them.

BIDDING AND NEGOTIATING
Our agents will request all offers in writing. We will pre qualify every buyer and may request a
financial statement with the offer.

Since we owe our fiduciary responsibility to you the sellers our goal will be to negotiate the highest price possible keeping in mind not to lose the buyer. With countless transactions and negotiation experience we will guide you through every step of the way making sure you have a successful transaction.

Our marketing efforts sometimes may produce more than one buyer interested in purchasing your property. Our agents are trained in coordinating healthy bidding wars and finishing with an ethical Last & Final step. It takes a skilled broker to coordinate a successful bidding war.

 

Sellers Checklist

– CLICK HERE for printer friendly version

YARD

  • □ Large empty square
  • □ Mow yard
  • □ Trim Hedges
  • □ Edge walkways
  • □ Mow yard
  • □ Trim Hedges
  • □ Edge walkways
  • □ Add fresh mulch
  • □ Remove litter & toys
  • □ Clean walks & driveway
  • □ Organize wood pile

HOME EXTERIOR

  • □ Remove mildew & moss
  • □ Clean/repair deck areas
  • □ Clean/repair patio furniture
  • □ Clean pool or spa
  • □ Clean/repair storm doors
  • □ Fix any loose shingles
  • □ Fix any damage screens
  • □ Repair loose caulking
  • □ Pressure wash exterior
  • □ Touch up paint
  • □ Clean around air conditioner
  • □ Paint mailbox & front door
  • □ Check/fix doorbell

GARAGE

  • □ Remove unwanted clutter
  • □ Clean floors
  • □ Utilize bright lights
  • □ Clean work bench & storage
  • □ Interior

GENERAL

  • □ Fresh paint
  • □ Shampoo/replace carpets
  • □ Clean/wax/refinish hardwood floors
  • □ Clean bathroom & kitchen floors
  • □ Clean windows, blinds, sills
  • □ Clean fireplace & hearth
  • □ Clean/organize closets

LIVING ROOM

  • □ Utilize bright lighting
  • □ Minimize furniture
  • □ Remove worn rugs

KITCHEN

  • □ Clean appliances inside & out & ensure they work perfectly
  • □ Clean top of fridge & under sink
  • □ Wax/clean floors & base-boards
  • □ Clean off counters
  • □ Organize cabinets

BATHROOM

  • □ Clean any mildew with bleach solution
  • □ Clean all tile, fixtures & glass
  • □ Make sure everything is in proper working order
  • □ Check/repair all caulking
  • □ Utilize soft, bright lighting

MASTER BEDROOM

  • □ Place new towels, wash-cloths & fresh soap

Storage Areas

  • □ Remove all clutter
  • □ Free floor space by hanging tools & utilizing shelves
  • □ Clean water heater area
  • □ Replace furnace filters
  • □ Clear access to all inspection areas

Show Time!

  • □ Organize property profile folder, utility bills, MLS profile and location survey for easy review
  • □ Open curtains & turn on all lights
  • □ Make beds & pick up all clutter
  • □ Vacuum carpets
  • □ Add fresh cut flowers
  • □ Provide fresh air in bathrooms by opening windows
  • □ Baking a dessert fills your home with pleasing aromas
  • □ Turn off TV and set radio to low volume
  • □ Fire in fireplace (seasonal)
  • □ Make arrangements for pets with neighbor or kennel
  • □ Clean all pet areas
  • □ Remove trash from property



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